Al Fursan , A Symphony of Nature and Family
For the Al Fursan flagship campaign, I produced a narrative that celebrates the essence of "The New Riyadh" a place where family life and natural landscapes coexist in perfect harmony. Collaborating with Director Guillaume Nallet and Cinematographer Gregory Turbellier, we focused on capturing the candid, fleeting moments of family connection bathed in the soft, natural light of the Al Fursan gardens. As Senior Producer, my role was to create a production environment that allowed for this organic storytelling to flourish, ensuring that the high-end cinematic aesthetic met the warmth and intimacy of the NHC brand vision.